Our Story
We didn’t wait for permission.
የኛ ክለብ
እኛው ለእኛው — by us, for us. That’s not a slogan. That’s our operating principle.
The Ethiopian Diaspora sends over $1 billion home every year. We pay fees. We wait days. We navigate broken systems.
Meanwhile, every time we buy a pair of Nikes or a Sephora palette, the retailer pays a referral commission to whoever sent us there — usually a random ad network or coupon site. That money disappears into the digital advertising machine.
We asked a simple question: what if that commission went to our families instead?
That’s YegnaClub. We built a system that captures the referral commissions from your normal, everyday shopping and turns them into real money for your family in Ethiopia. No extra cost. No fees. No catch.
The corporations pay the same amount either way. The only thing that changes is who gets it. And now, it’s us.
Founded in Silver Spring, Maryland — in the heart of the Habesha community.
What we stand for
Transparency
Every commission rate is published. Every dollar is tracked. You see exactly what the retailer pays and exactly what reaches your family. We don’t hide margins because we don’t have any worth hiding.
Community First
Built by Habesha, for Habesha. We don’t answer to ad networks or venture capitalists. Every decision passes one test: does this put more money in our community’s hands? If not, we kill it.
Real Impact
We don’t measure success in app downloads. We measure it in dollars that land in family accounts in Addis, Bahir Dar, and Hawassa. If the money doesn’t move, nothing else matters.
Meet the founder
Kirubel
Founder & CEO
Data scientist, warehouse engineer, and proud member of the Habesha community in Silver Spring, Maryland. Kirubel built YegnaClub after seeing firsthand how much the diaspora spends to support family back home — and how much of that money is lost to fees. His mission is to turn everyday shopping into a direct line of support for families in Ethiopia.
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